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The Simple Blog

Industry trends, helpful tips, and resources to help creative professionals succeed in an increasingly competitive online world.

Adobe Flash or HTML?

Date: April 28, 2011

One question that I am frequently asked by clients is whether their new site should be build using Adobe Flash or HTML. This is quite a popular debate amongst web designers. This article outlines the main pros and cons of both technologies.

Key Elements of a Great Online Portfolio

Date: April 19, 2011

Individuals and organizations working within a creative industry will need to have an online portfolio or gallery of their work. In today’s online marketplace there’s just no way around it. Potential clients will expect to be able to view previous work online. This is an important part of their deciding to work with one agency over another. However, it’s not enough to just have an online portfolio – it’s essential to have a great online portfolio. This post details how to ensure your portfolio is at it’s best.

Portfolio Updates: Content & Frequency

Date: April 5, 2011

Keeping an updated portfolio is an important part of an effective online presence for any creative professional. Your portfolio is your showroom for existing, new and prospective clientele. Keeping the work that is within your portfolio current is important, but how often should you update your portfolio and what work should you be showcasing within it?

The Benefits of Blogging for Creative Professionals

Date: March 29, 2011

Blogging for Creative Professionals

Blogging isn’t anything new to the online world, however it’s a practice that’s been gaining popularity over the past few years. As a creative professional, creating and maintaining a blog can be a very beneficial and inexpensive extension to your online presence. This post outlines the main benefits of blogging for creative professionals.

Jess Tasker Photography Portfolio

Date: March 21, 2011

Jess Tasker Photo Portfolio

Jess Tasker is a Halifax based photographer who specializes in location and editorial photography with an emphasis on travel, people and sport. Jess is able to see the world in a way where the kinetic and aesthetic combine, allowing her camera to become an extension of her body. Jess Tasker required a very unique site that properly showcased a photography portfolio of very unique and impressive work.

Working With a Professional Web Designer

Date: March 16, 2011

Web design is an integral part of developing a strong and memorable online presence. Businesses, organizations and individuals that are looking to showcase their services and work online will be in need of the services of professional web designer. While there are many alternatives available for website creation, there is no substitute for the guidance that comes from experience. The benefits you will be missing out on can be detrimental to your business.

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